Praxis Floors: from a one-page site to a complete sales system

By Ronald Armas · Updated November 3, 2026 · 2 min read

The client

Praxis Floors installs and repairs industrial floors: epoxy, self-levelling epoxy, polyurethane, urethane cement, polished concrete, flake floors, line marking and joint and slab repair, plus maintenance. Its home page sums it up in one line: industrial and epoxy floors in Santiago.

The starting point

Its online presence was a one-page site. It didn't show the projects or explain each service separately, which is exactly what a maintenance or project manager checks before asking for a quote.

What we did

A website for the person who decides

We built a new 69-page site, according to its sitemap read on 3 November 2026: 25 projects with real photos, 21 technical guides, 10 service pages, 8 industry pages, service areas and an equipment and materials page. It includes search and a before-and-after slider on project photos.

Consistent Instagram

We renewed its Instagram and scheduled 30 posts and 30 stories, with the same identity as the website.

A private dashboard for operations

Quotes, invoices and clients live in a private dashboard built around the business, instead of loose spreadsheets.

Prospecting and WhatsApp

An email prospecting campaign finds companies that may need its floors, and a WhatsApp catalog with project photos helps it reply fast.

Why it works as a system

Each piece feeds the next: email opens the conversation, the site and projects prove experience, Instagram keeps the brand visible and the dashboard organizes what gets quoted. It's the same approach we propose in our services.

Visit the site at praxisfloors.com, and see our web design for construction companies.

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