WhatsApp AI agent: what it does, what it doesn't and what it costs
A WhatsApp AI agent answers at any hour with the information you approve, qualifies leads, books meetings and hands off to a person when needed. The service agent costs US$290 plus US$59 a month; the qualifying and booking agent, US$490 plus US$89 a month.
A WhatsApp AI agent answers messages with your business information, at any hour. It isn't a menu of options: it understands what the person writes and replies with what you approved.
What it does well
- Answering repeated questions: hours, prices, areas, requirements.
- Showing your catalog and availability.
- Asking qualifying questions and booking on your calendar.
- Reminding people of bookings and following up with those who went quiet.
What it shouldn't do
- Make up prices or terms you didn't give it.
- Negotiate discounts or custom scope: that goes to a person.
- Handle a sensitive complaint without alerting your team.
What it costs
| Agent | Setup | Monthly fee |
|---|---|---|
| Service and catalog | US$290 | US$59 |
| Qualifying and booking | US$490 | US$89 |
The fee covers platform, AI and maintenance. Meta charges per message by country; each number gets 1,000 free service messages a month and anything above that is billed at Meta's cost, with no markup.
What you need to prepare
A number for the official WhatsApp Business platform, your FAQs and your price list. More on WhatsApp AI agents.
How it's built, step by step
- Real questions. We gather what people actually ask you, taken from your conversations.
- Approved answers. You approve every answer: prices, timelines, areas and requirements.
- Limits. We define what it never answers and when it hands off to a person.
- Testing. We test it with hard and off-topic questions before opening it to customers.
- Tuning. We review the first conversations and correct them.
How to tell if it works
- How many conversations it resolved on its own.
- How many went to a person, and why.
- How many qualified leads or meetings it booked.
- How long the first reply took, day and night.
What you need to have
- A number for the official WhatsApp Business platform, in your company's name.
- Your business information in writing: services, prices, hours and areas.
- Someone to receive handoffs during business hours.
Packages and prices are on the WhatsApp AI agents page.
Frequently asked questions
Can the agent get things wrong?
It may not understand a question. That's why it answers only with approved information and, when in doubt, hands off to a person.
Can it answer in other languages?
Yes, if you give it the information in those languages.
How long until it's ready?
The service agent, 7 to 10 business days; the qualifying and booking agent, 2 to 3 weeks.
Keep reading
- What to automate first if you sell on WhatsApp and InstagramThe order we recommend, before buying more tools.
- How much social media management costs and what a monthly plan includesWhat each plan includes and what's paid separately.
- Checklist for a website that actually shows up on GoogleWhat we check on every site before publishing.