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WhatsApp AI agent: what it does, what it doesn't and what it costs

By Ronald Armas · Updated November 3, 2026 · 2 min read

In short

A WhatsApp AI agent answers at any hour with the information you approve, qualifies leads, books meetings and hands off to a person when needed. The service agent costs US$290 plus US$59 a month; the qualifying and booking agent, US$490 plus US$89 a month.

A WhatsApp AI agent answers messages with your business information, at any hour. It isn't a menu of options: it understands what the person writes and replies with what you approved.

What it does well

  • Answering repeated questions: hours, prices, areas, requirements.
  • Showing your catalog and availability.
  • Asking qualifying questions and booking on your calendar.
  • Reminding people of bookings and following up with those who went quiet.

What it shouldn't do

  • Make up prices or terms you didn't give it.
  • Negotiate discounts or custom scope: that goes to a person.
  • Handle a sensitive complaint without alerting your team.

What it costs

AgentSetupMonthly fee
Service and catalogUS$290US$59
Qualifying and bookingUS$490US$89

The fee covers platform, AI and maintenance. Meta charges per message by country; each number gets 1,000 free service messages a month and anything above that is billed at Meta's cost, with no markup.

What you need to prepare

A number for the official WhatsApp Business platform, your FAQs and your price list. More on WhatsApp AI agents.

How it's built, step by step

  1. Real questions. We gather what people actually ask you, taken from your conversations.
  2. Approved answers. You approve every answer: prices, timelines, areas and requirements.
  3. Limits. We define what it never answers and when it hands off to a person.
  4. Testing. We test it with hard and off-topic questions before opening it to customers.
  5. Tuning. We review the first conversations and correct them.

How to tell if it works

  • How many conversations it resolved on its own.
  • How many went to a person, and why.
  • How many qualified leads or meetings it booked.
  • How long the first reply took, day and night.

What you need to have

  • A number for the official WhatsApp Business platform, in your company's name.
  • Your business information in writing: services, prices, hours and areas.
  • Someone to receive handoffs during business hours.

Packages and prices are on the WhatsApp AI agents page.

Frequently asked questions

Can the agent get things wrong?

It may not understand a question. That's why it answers only with approved information and, when in doubt, hands off to a person.

Can it answer in other languages?

Yes, if you give it the information in those languages.

How long until it's ready?

The service agent, 7 to 10 business days; the qualifying and booking agent, 2 to 3 weeks.

Keep reading

Tell us what you sell and where it gets stuck.

We'll reply with what we'd do, what it costs and how long it takes.