Studios XeniaLogo design
US$50
- 2 proposals to choose from
- Main logo, icon and one-colour version
- 3-colour palette
- PNG, JPG and SVG files
- 2 rounds of changes
Brand identity
A brand people recognize on the card, on the truck and on the phone.
We start with what your customer needs to grasp in one second. Symbol, colour and type come from there, and we test them where your brand really lives: invoices, storefronts, uniforms and profiles.
Essential identity
US$150
- Main, horizontal, icon and one-colour logo
- Palette and typography
- Short usage guide
- Files for web, print and social
Brand system
US$350
- Everything in Essential identity
- Full brand guidelines
- Cards, stationery, email signature, profiles and basic signage
- Presentation and social templates
Who it is for
- New companies that need to look serious from the first quote.
- Businesses that grew with a rushed logo and now look small next to their competitors.
- Companies with fleets, uniforms, job sites or tenders, where the brand shows up in many places.
- Brands about to launch a website or social media that want to start from a clean base.
What you get
- Main logo, horizontal version, icon and one-colour version.
- The logo as a vector (SVG) and as PNG and JPG, in colour, black and white.
- A palette with its colour codes and the chosen typefaces.
- Depending on the package: a short guide or full guidelines, stationery, email signature, profiles and templates.
How we do it
01
Kick-off
You tell us what you sell, to whom and who you compete with. If you already have a logo, we see what's worth keeping.
02
Applied proposals
We show each proposal where your brand will live: an invoice, a profile, a storefront or a vehicle, not on a white background.
03
Refinement
You pick a direction and we refine it with two rounds of changes.
04
System
With the logo approved we build the palette, the type and, depending on the package, the guide or guidelines and the applications.
05
Handoff
You get the files organized by use, ready for print, web and social.
What makes a logo work
A logo works when it reads in one second and is recognizable at a small size. The test isn't seeing it large in a presentation: it's seeing it at 40 pixels on a WhatsApp profile, printed in black and white on an invoice and embroidered on a shirt.
That's why we design the shape first and the colour second. A brand that only works in colour breaks on the first photocopy, the first rubber stamp or the first one-colour vinyl.
Mistakes we see often
- Fine details that vanish when the logo gets smaller.
- Trendy typefaces used by a hundred other companies in the same industry.
- No vector file: every print shop redraws the logo, and each one does it differently.
- Colours picked on screen that look different in print.
Branding for companies that sell to companies
In a B2B company the brand works in unglamorous places: the PDF quote, the tender folder, the truck, the hard hat and the uniform. That's where a buyer decides whether you're a serious supplier. The Brand system package exists for that: it settles the applications a company with a fleet or job sites uses every day.
The portfolio has identities applied to mining suppliers, engineering, cranes, construction and industrial services.
Frequently asked questions
How many logo proposals do I get?
In the Logo design package, two proposals to choose from. The chosen one is refined with two rounds of changes.
Do I get the logo as a vector?
Yes. Every package includes the logo as SVG, plus PNG and JPG. The vector is what print shops, embroiderers and vinyl makers ask for.
What if I already have a logo?
We review it first. If it has a good base, we redraw it cleanly, sort out the colours and build the missing versions instead of starting from scratch. We'll quote it in writing.
Can I use it to register the trademark?
Yes. You get the logo in high resolution and as a vector to attach to the application. Our guide on Chile's trademark office covers the cost and timeline.
How long does it take?
Logo design, 3 to 5 business days. Essential identity, 7 to 10 business days. Brand system, 3 weeks.
Guides to help you decide
- How much a brand identity costs and what it should includeThree levels with real prices and when each one makes sense.
- Brand guidelines: what they are, what they include and when you need themWhich sections it has and when you need it.
By industry
- Construction companies
- Dental clinics
- Restaurants
- Hotels
- Law firms
- Auto repair shops
- Real estate agencies
- Gyms
- Online stores
- Logistics companies
- Solar companies
- Aesthetic clinics
- Accounting firms
- Schools and online courses
- Veterinary clinics
- Architecture studios
- Mining suppliers
- Engineering firms
- Crane and equipment rental
- Industrial safety suppliers
- Industrial electrical contractors
- Fruit exporters
- Water treatment companies
- Wineries
- Clinical laboratories
- Adventure tourism operators
- Steel fabricators
- Farm machinery dealers
- Electric vehicle charging companies
- Country plot developers
- Industrial suppliers
- Courier and delivery companies
- Software companies
- Agtech companies
- Cybersecurity companies
- Industrial cleaning companies
Tell us what you sell and where it gets stuck.
We'll reply with what we'd do, what it costs and how long it takes.