Huertandina

Fruit exporter

A pair of cherries hanging from the mountain range: origin and product in one drawing.

#b3122f#2f7d32#faf4e6

Typefaces: Playfair Display · Source Sans 3

The brief

A fruit exporter's customer is an importer in another country. The brand tells origin and product in a single drawing, cherries hanging from the mountains, and works the same on an export box as on an English-language website.

The brand in use

Project sheet

Industry	Fruit exporter · Food and drink
Promise	Cherries and fresh fruit for importers, season by season.
Highlights	Harvest calendar · Batch traceability · Shipping to destination
Call to action	«Contact sales»
Website	Corporate site with the headline «Fruit from the valley, ready to ship»
Services shown	Brand identity · Web design · Social media and content · Automation · Apps and software
Measured contrast	Text 6.3:1 · button 4.7:1 (the WCAG minimum is 4.5:1)

Huertandina: website on laptop and phone

Website · Corporate site

Fruit from the valley, ready to ship

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

5,2 KB HTML and CSS
0 JavaScript libraries
5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#faf4e6;
  --tinta:#b3122f;
  --acento:#2f7d32;
  --tinta-boton:#faf4e6;
  --oscuro:#b3122f;
  --sobre-foto:#ffffff;
  --titulo:'Playfair Display',Georgia,serif;
  --letra:'Source Sans 3',system-ui,sans-serif;
  --radio:6px;
}

The main button sends the customer to one next step:

Open the live demo

App or software

Importer portal with container tracking and a harvest calendar.

One screen for the customer and another for the team running the service, sharing the same brand system.

Automation

What happens when a customer arrives

A lead arrives from ads or the site
It is scored by need and urgency
Qualified leads go to a person with an instant alert
The rest get an email sequence and stay in the CRM