Pagosur
Merchant payments
A compass needle forming a P: direction in a world of confusing fees.
Typefaces: Plus Jakarta Sans
The brief
A payments company competes against confusing fees. The compass promises guidance, and the website explains in one sentence what it charges and when the money arrives, the first thing a merchant asks.
The brand in use
Project sheet
| Industry | Merchant payments · Technology |
|---|---|
| Promise | Terminals and payment links for merchants. |
| Highlights | Clear fees · Next-day payout · Sales dashboard |
| Call to action | «Open an account» |
| Website | Landing page with the headline «Get paid today. Receive tomorrow» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 8.3:1 · button 5.2:1 (the WCAG minimum is 4.5:1) |
Website · Landing page
Get paid today. Receive tomorrow
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 4,8 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#ffffff;
--tinta:#3a2bd8;
--acento:#2ee6a8;
--tinta-boton:#3a2bd8;
--oscuro:#3a2bd8;
--sobre-foto:#ffffff;
--titulo:'Plus Jakarta Sans',Georgia,serif;
--letra:'Plus Jakarta Sans',system-ui,sans-serif;
--radio:10px;
}
The main button sends the customer to one next step:
App or software
Merchant dashboard with sales and payouts.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- A lead arrives from ads or the site
- It is scored by need and urgency
- Qualified leads go to a person with an instant alert
- The rest get an email sequence and stay in the CRM
Tell us what you sell and where it gets stuck.
We'll reply with what we'd do, what it costs and how long it takes.