Rumbex
Urban delivery
An R made of road, with an accelerating arrow. Violet and lime to stand out on the street.
Typefaces: Saira · Inter
The brief
In urban delivery the brand travels the streets on bikes, boxes and uniforms, so it has to stand out in motion. The app puts real-time tracking at the centre, because it's the most repeated question.
The brand in use
Project sheet
| Industry | Urban delivery · Industry and construction |
|---|---|
| Promise | Same-day delivery across the city. |
| Highlights | 1-hour pickup · Live tracking · Flat zone rates |
| Call to action | «Get a rate» |
| Website | Digital product with the headline «Track your parcel in real time» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 7.1:1 · button 5.5:1 (the WCAG minimum is 4.5:1) |
Website · Digital product
Track your parcel in real time
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,3 KB HTML and CSS
- 0 JavaScript libraries
- 6 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#ffffff;
--tinta:#5b2ee5;
--acento:#c6f432;
--tinta-boton:#5b2ee5;
--oscuro:#5b2ee5;
--sobre-foto:#ffffff;
--titulo:'Saira',Georgia,serif;
--letra:'Inter',system-ui,sans-serif;
--radio:16px;
}
The main button sends the customer to one next step:
App or software
Driver app with routes and stops.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- An order arrives by site or WhatsApp
- The agent confirms items, address and payment
- It is logged in the sheet and stock is updated
- The team is alerted and the customer gets tracking
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