Valleara

Country plots

A valley between two hills with a path that draws a V: arriving at your land.

#5e6b3a#c46a3d#efe6d5

Typefaces: Fraunces · DM Sans

The brief

Someone buying a country plot buys a place and a future. The valley with a path drawing a V leads to that place; olive, terracotta and sand come from the landscape, and the website puts the lot plan, availability and visits at the centre.

The brand in use

Project sheet

Industry	Country plots · Professional services
Promise	Plots with a site plan, guided visits and buying advice.
Highlights	Interactive site plan · Guided visits · Buying advice
Call to action	«Book a visit»
Website	Landing page with the headline «Country plots with a valley view»
Services shown	Brand identity · Web design · Social media and content · Automation · Apps and software
Measured contrast	Text 14.6:1 · button 4.7:1 (the WCAG minimum is 4.5:1)

Website · Landing page

Country plots with a valley view

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

5,0 KB HTML and CSS
0 JavaScript libraries
5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#efe6d5;
  --tinta:#14161a;
  --acento:#c46a3d;
  --tinta-boton:#14161a;
  --oscuro:#14161a;
  --sobre-foto:#ffffff;
  --titulo:'Fraunces',Georgia,serif;
  --letra:'DM Sans',system-ui,sans-serif;
  --radio:10px;
}

The main button sends the customer to one next step:

Open the live demo

App or software

Availability app with a lot plan and visit booking.

One screen for the customer and another for the team running the service, sharing the same brand system.

Automation

What happens when a customer arrives

A lead arrives from ads or the site
It is scored by need and urgency
Qualified leads go to a person with an instant alert
The rest get an email sequence and stay in the CRM