Valmora
Real estate
A roof merging into a valley at sunset. Green and brass to talk about home, not square metres.
Typefaces: Cormorant · Mulish
The brief
A real estate agency sells big, slow decisions. The brand avoids square-metre talk and speaks of home, and the website supports that decision with real-photo projects, bookable visits and follow-up that keeps enquiries from going cold.
The brand in use
Project sheet
| Industry | Real estate · Professional services |
|---|---|
| Promise | Homes and apartments, with advice from start to finish. |
| Highlights | Guided search · Booked viewings · Mortgage support |
| Call to action | «Search homes» |
| Website | Corporate site with the headline «Find your next home» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 6.9:1 · button 4.5:1 (the WCAG minimum is 4.5:1) |
Website · Corporate site
Find your next home
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,0 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#e9dfcc;
--tinta:#2f4f3e;
--acento:#cbb490;
--tinta-boton:#2f4f3e;
--oscuro:#2f4f3e;
--sobre-foto:#ffffff;
--titulo:'Cormorant',Georgia,serif;
--letra:'Mulish',system-ui,sans-serif;
--radio:6px;
}
The main button sends the customer to one next step:
App or software
Search app with a map and saved homes.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- A lead arrives from ads or the site
- It is scored by need and urgency
- Qualified leads go to a person with an instant alert
- The rest get an email sequence and stay in the CRM
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