Cascoluz
Industrial safety
A helmet with a beam of light that forms a C. Safety orange, visible on any shift.
Typefaces: Archivo · Inter
The brief
People buying protective equipment buy for whole crews and in a hurry. Safety orange ties the brand to the product, and the store is built for repeat orders: sizes up front, bulk buying and company invoicing.
The brand in use
Project sheet
| Industry | Industrial safety · Industry and construction |
|---|---|
| Promise | Workwear and personal protective equipment for companies, delivered. |
| Highlights | Order by crew · Sizes in stock · Company invoicing |
| Call to action | «See products» |
| Website | Online store with the headline «Protection for every shift» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 15.2:1 · button 5.3:1 (the WCAG minimum is 4.5:1) |
Website · Online store
Protection for every shift
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,0 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#ffffff;
--tinta:#23262b;
--acento:#ff6a13;
--tinta-boton:#23262b;
--oscuro:#23262b;
--sobre-foto:#ffffff;
--titulo:'Archivo',Georgia,serif;
--letra:'Inter',system-ui,sans-serif;
--radio:4px;
}
The main button sends the customer to one next step:
App or software
Business ordering app with reorder lists by team.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- An order arrives by site or WhatsApp
- The agent confirms items, address and payment
- It is logged in the sheet and stock is updated
- The team is alerted and the customer gets tracking
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