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Studios Xenia

Cascoluz

Industrial safety

A helmet with a beam of light that forms a C. Safety orange, visible on any shift.

#ff6a13#23262b#ffffff

Typefaces: Archivo · Inter

Logo of Cascoluz

The brief

People buying protective equipment buy for whole crews and in a hurry. Safety orange ties the brand to the product, and the store is built for repeat orders: sizes up front, bulk buying and company invoicing.

The brand in use

Cascoluz: stationery and packaging Cascoluz: large-scale application Cascoluz: work vehicle and workwear

Project sheet

IndustryIndustrial safety · Industry and construction
PromiseWorkwear and personal protective equipment for companies, delivered.
HighlightsOrder by crew · Sizes in stock · Company invoicing
Call to action«See products»
WebsiteOnline store with the headline «Protection for every shift»
Services shownBrand identity · Web design · Social media and content · Automation · Apps and software
Measured contrastText 15.2:1 · button 5.3:1 (the WCAG minimum is 4.5:1)
Cascoluz: website on laptop and phone

Website · Online store

Protection for every shift

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

  • 5,0 KB HTML and CSS
  • 0 JavaScript libraries
  • 5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#ffffff;
  --tinta:#23262b;
  --acento:#ff6a13;
  --tinta-boton:#23262b;
  --oscuro:#23262b;
  --sobre-foto:#ffffff;
  --titulo:'Archivo',Georgia,serif;
  --letra:'Inter',system-ui,sans-serif;
  --radio:4px;
}

The main button sends the customer to one next step:

App or software

Business ordering app with reorder lists by team.

One screen for the customer and another for the team running the service, sharing the same brand system.

Cascoluz: app on tablet and phone

Automation

What happens when a customer arrives

  1. An order arrives by site or WhatsApp
  2. The agent confirms items, address and payment
  3. It is logged in the sheet and stock is updated
  4. The team is alerted and the customer gets tracking
Cascoluz: social media profile

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