Grualta
Crane rental
A crane hook that draws a G. Machinery yellow on asphalt.
Typefaces: Oswald · Roboto
The brief
In crane rental the brand lives on the job site: on the boom, the cab and the operator's vest. Machinery yellow with asphalt is recognizable from a hundred metres away, and the website answers the only things that matter before calling: capacity, availability and area.
The brand in use
Project sheet
| Industry | Crane rental · Industry and construction |
|---|---|
| Promise | Crane rental with operator, by the day or by project. |
| Highlights | Fleet by capacity · Operator included · Online availability |
| Call to action | «Book a crane» |
| Website | Catalog with the headline «Cranes available when your site needs them» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 15.6:1 · button 8.5:1 (the WCAG minimum is 4.5:1) |
Website · Catalog
Cranes available when your site needs them
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,1 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#ffffff;
--tinta:#202428;
--acento:#f4b400;
--tinta-boton:#202428;
--oscuro:#202428;
--sobre-foto:#ffffff;
--titulo:'Oswald',Georgia,serif;
--letra:'Roboto',system-ui,sans-serif;
--radio:14px;
}
The main button sends the customer to one next step:
App or software
Booking app with a fleet calendar and availability by capacity.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- Someone asks for a slot by WhatsApp or the site
- The agent asks the questions and offers free times
- The booking enters the calendar with a reminder
- If unconfirmed, it follows up and frees the slot
Run a business like this one? See what your website needs.
Tell us what you sell and where it gets stuck.
We'll reply with what we'd do, what it costs and how long it takes.