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Studios Xenia

Grualta

Crane rental

A crane hook that draws a G. Machinery yellow on asphalt.

#f4b400#202428#ffffff

Typefaces: Oswald · Roboto

Logo of Grualta

The brief

In crane rental the brand lives on the job site: on the boom, the cab and the operator's vest. Machinery yellow with asphalt is recognizable from a hundred metres away, and the website answers the only things that matter before calling: capacity, availability and area.

The brand in use

Grualta: stationery and packaging Grualta: large-scale application Grualta: work vehicle and workwear

Project sheet

IndustryCrane rental · Industry and construction
PromiseCrane rental with operator, by the day or by project.
HighlightsFleet by capacity · Operator included · Online availability
Call to action«Book a crane»
WebsiteCatalog with the headline «Cranes available when your site needs them»
Services shownBrand identity · Web design · Social media and content · Automation · Apps and software
Measured contrastText 15.6:1 · button 8.5:1 (the WCAG minimum is 4.5:1)
Grualta: website on laptop and phone

Website · Catalog

Cranes available when your site needs them

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

  • 5,1 KB HTML and CSS
  • 0 JavaScript libraries
  • 5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#ffffff;
  --tinta:#202428;
  --acento:#f4b400;
  --tinta-boton:#202428;
  --oscuro:#202428;
  --sobre-foto:#ffffff;
  --titulo:'Oswald',Georgia,serif;
  --letra:'Roboto',system-ui,sans-serif;
  --radio:14px;
}

The main button sends the customer to one next step:

App or software

Booking app with a fleet calendar and availability by capacity.

One screen for the customer and another for the team running the service, sharing the same brand system.

Grualta: app on tablet and phone

Automation

What happens when a customer arrives

  1. Someone asks for a slot by WhatsApp or the site
  2. The agent asks the questions and offers free times
  3. The booking enters the calendar with a reminder
  4. If unconfirmed, it follows up and frees the slot
Grualta: social media profile

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