Cifralia
Accounting and advisory
Bars rising inside a C. Navy and emerald: order and growth.
Typefaces: IBM Plex Sans
The brief
An accounting firm sells peace of mind month after month. Blue and emerald speak of order and growth without looking like a bank, and the website explains services by company type and leads to a meeting with the basics already covered.
The brand in use
Project sheet
| Industry | Accounting and advisory · Professional services |
|---|---|
| Promise | Accounting for companies, with a clear report. |
| Highlights | Monthly close · Taxes up to date · Reports you can use |
| Call to action | «Talk to an accountant» |
| Website | Corporate site with the headline «Your numbers in order, every month» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 15.4:1 · button 5.0:1 (the WCAG minimum is 4.5:1) |
Website · Corporate site
Your numbers in order, every month
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 4,8 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#ffffff;
--tinta:#0b2545;
--acento:#13a76b;
--tinta-boton:#0b2545;
--oscuro:#0b2545;
--sobre-foto:#ffffff;
--titulo:'IBM Plex Sans',Georgia,serif;
--letra:'IBM Plex Sans',system-ui,sans-serif;
--radio:6px;
}
The main button sends the customer to one next step:
App or software
Client dashboard with invoices and taxes.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- A lead arrives from ads or the site
- It is scored by need and urgency
- Qualified leads go to a person with an instant alert
- The rest get an email sequence and stay in the CRM
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