Datavela
Management software
A sail made of data nodes: direction, not just information.
Typefaces: Space Grotesk · Inter
The brief
Management software has to look clear before anyone tries it. The data sail suggests direction, and the website shows the dashboard working, how billing works and a bookable demo, instead of hiding the price behind a meeting.
The brand in use
Project sheet
| Industry | Management software · Technology |
|---|---|
| Promise | Tasks, team and metrics in one place. |
| Highlights | Live dashboard · Team permissions · Automatic reports |
| Call to action | «Request a demo» |
| Website | Software with the headline «Your operation in one dashboard» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 17.1:1 · button 9.9:1 (the WCAG minimum is 4.5:1) |
Website · Software
Your operation in one dashboard
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,4 KB HTML and CSS
- 0 JavaScript libraries
- 6 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#0f172a;
--tinta:#fafafa;
--acento:#22d3ee;
--tinta-boton:#0f172a;
--oscuro:#0f172a;
--sobre-foto:#ffffff;
--titulo:'Space Grotesk',Georgia,serif;
--letra:'Inter',system-ui,sans-serif;
--radio:12px;
}
The main button sends the customer to one next step:
App or software
Dashboard with team tasks and metrics.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- A lead arrives from ads or the site
- It is scored by need and urgency
- Qualified leads go to a person with an instant alert
- The rest get an email sequence and stay in the CRM
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