Cuprexa
Mining supplier
A hexagonal copper crystal that opens into a C. Copper and slate: the ore and the mine site.
Typefaces: Rajdhani · Inter
The brief
A mining supplier sells trust under pressure: the buyer has a machine down and needs to know within seconds that the part exists and reaches the mine site. So the brand reads from afar on hard hats, trucks and warehouses, the copper stands out against the dust and the website puts the catalog by machine and the quote form first.
The brand in use
Project sheet
| Industry | Mining supplier · Industry and construction |
|---|---|
| Promise | Spare parts and supplies for mine maintenance, delivered to site. |
| Highlights | Catalog by machine · Stock shown up front · Delivery to the mine site |
| Call to action | «Quote parts» |
| Website | Corporate site with the headline «Spare parts on site, without stopping the operation» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 13.1:1 · button 5.1:1 (the WCAG minimum is 4.5:1) |
Website · Corporate site
Spare parts on site, without stopping the operation
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,1 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#ffffff;
--tinta:#2b3138;
--acento:#a65b29;
--tinta-boton:#ffffff;
--oscuro:#2b3138;
--sobre-foto:#ffffff;
--titulo:'Rajdhani',Georgia,serif;
--letra:'Inter',system-ui,sans-serif;
--radio:6px;
}
The main button sends the customer to one next step:
App or software
Ordering portal for maintenance teams, with stock and delivery status.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- A quote request comes in
- It is classified by job type and size
- The team is alerted with the full details
- If the quote gets no reply, a reminder goes out after 3 days
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