Trazumbra
Engineering and projects
A plumb line hanging from a set square to form a T: precision and true vertical.
Typefaces: IBM Plex Sans Condensed · IBM Plex Sans
The brief
An engineering firm competes on proven experience. The system borrows the language of technical drawings, with fine lines, a precise grid and an orange kept for what matters, so a tender folder, a presentation and the website look like the same engineering office.
The brand in use
Project sheet
| Industry | Engineering and projects · Industry and construction |
|---|---|
| Promise | Detailed engineering, installation and industrial project management. |
| Highlights | Detailed engineering · Progress control · Installation management |
| Call to action | «Discuss the project» |
| Website | Corporate site with the headline «Engineering that gets built without surprises» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 8.2:1 · button 4.8:1 (the WCAG minimum is 4.5:1) |
Website · Corporate site
Engineering that gets built without surprises
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,2 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#c7d3dd;
--tinta:#12355b;
--acento:#f48143;
--tinta-boton:#12355b;
--oscuro:#12355b;
--sobre-foto:#ffffff;
--titulo:'IBM Plex Sans Condensed',Georgia,serif;
--letra:'IBM Plex Sans',system-ui,sans-serif;
--radio:6px;
}
The main button sends the customer to one next step:
App or software
Control dashboard with a Gantt chart and progress by discipline.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- A lead arrives from ads or the site
- It is scored by need and urgency
- Qualified leads go to a person with an instant alert
- The rest get an email sequence and stay in the CRM
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