Fraguaris
Construction company
A steel beam that forms an F. Concrete grey and site yellow: what you see on the ground.
Typefaces: Archivo Black · Archivo
The brief
A construction company wins contracts by showing its work. The F-shaped beam and site yellow show up on hard hats, hoardings and trucks, and the website lists each project with type, size and timeline, plus a quote form that asks only what's needed.
The brand in use
Project sheet
| Industry | Construction company · Industry and construction |
|---|---|
| Promise | Building and civil works with visible weekly progress. |
| Highlights | Progress control · Photo reports · Site safety |
| Call to action | «Quote my project» |
| Website | Corporate site with the headline «Projects delivered on time» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 14.1:1 · button 8.2:1 (the WCAG minimum is 4.5:1) |
Website · Corporate site
Projects delivered on time
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 4,9 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#fafafa;
--tinta:#1f2933;
--acento:#f5b700;
--tinta-boton:#1f2933;
--oscuro:#1f2933;
--sobre-foto:#ffffff;
--titulo:'Archivo Black',Georgia,serif;
--letra:'Archivo',system-ui,sans-serif;
--radio:6px;
}
The main button sends the customer to one next step:
App or software
Site app with milestones and photo reports.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- A quote request comes in
- It is classified by job type and size
- The team is alerted with the full details
- If the quote gets no reply, a reminder goes out after 3 days
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