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Studios Xenia

Fraguaris

Construction company

A steel beam that forms an F. Concrete grey and site yellow: what you see on the ground.

#6b7280#1f2933#f5b700

Typefaces: Archivo Black · Archivo

Logo of Fraguaris

The brief

A construction company wins contracts by showing its work. The F-shaped beam and site yellow show up on hard hats, hoardings and trucks, and the website lists each project with type, size and timeline, plus a quote form that asks only what's needed.

The brand in use

Fraguaris: stationery and packaging Fraguaris: large-scale application Fraguaris: work vehicle and workwear

Project sheet

IndustryConstruction company · Industry and construction
PromiseBuilding and civil works with visible weekly progress.
HighlightsProgress control · Photo reports · Site safety
Call to action«Quote my project»
WebsiteCorporate site with the headline «Projects delivered on time»
Services shownBrand identity · Web design · Social media and content · Automation · Apps and software
Measured contrastText 14.1:1 · button 8.2:1 (the WCAG minimum is 4.5:1)
Fraguaris: website on laptop and phone

Website · Corporate site

Projects delivered on time

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

  • 4,9 KB HTML and CSS
  • 0 JavaScript libraries
  • 5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#fafafa;
  --tinta:#1f2933;
  --acento:#f5b700;
  --tinta-boton:#1f2933;
  --oscuro:#1f2933;
  --sobre-foto:#ffffff;
  --titulo:'Archivo Black',Georgia,serif;
  --letra:'Archivo',system-ui,sans-serif;
  --radio:6px;
}

The main button sends the customer to one next step:

App or software

Site app with milestones and photo reports.

One screen for the customer and another for the team running the service, sharing the same brand system.

Fraguaris: app on tablet and phone

Automation

What happens when a customer arrives

  1. A quote request comes in
  2. It is classified by job type and size
  3. The team is alerted with the full details
  4. If the quote gets no reply, a reminder goes out after 3 days
Fraguaris: social media profile

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