Tejemar

Beachwear

A wave made of woven threads. Sea blue and coral for a summer brand.

#0077b6#f4e1c1#ff7f50

Typefaces: Kalam · Karla

The brief

A beachwear brand lives on short seasons. The woven wave and coral look good on a bag and in a summer feed, and the store is built to launch collections fast and sell from phones.

The brand in use

Project sheet

Industry	Beachwear · Retail and lifestyle
Promise	Light fabrics, made to live on the sand.
Highlights	Handmade · Free shipping · Free exchanges
Call to action	«See the collection»
Website	Online store with the headline «Summer collection»
Services shown	Brand identity · Web design · Social media and content · Automation · Apps and software
Measured contrast	Text 14.1:1 · button 5.0:1 (the WCAG minimum is 4.5:1)

Website · Online store

Summer collection

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

4,9 KB HTML and CSS
0 JavaScript libraries
5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#f4e1c1;
  --tinta:#14161a;
  --acento:#00649a;
  --tinta-boton:#f4e1c1;
  --oscuro:#14161a;
  --sobre-foto:#ffffff;
  --titulo:'Kalam',Georgia,serif;
  --letra:'Karla',system-ui,sans-serif;
  --radio:4px;
}

The main button sends the customer to one next step:

Open the live demo

App or software

Shopping app with a lookbook and cart.

One screen for the customer and another for the team running the service, sharing the same brand system.

Automation

What happens when a customer arrives

An order arrives by site or WhatsApp
The agent confirms items, address and payment
It is logged in the sheet and stock is updated
The team is alerted and the customer gets tracking