Parrillora
Grill restaurant
A round seal like a cattle brand, with a fork and flame.
Typefaces: Zilla Slab · Lato
The brief
A grill restaurant sells the experience of sharing. The cattle-brand seal has character, and the website handles table bookings and large groups, who are the ones that call the most.
The brand in use
Project sheet
| Industry | Grill restaurant · Food and drink |
|---|---|
| Promise | Charcoal grill, made for sharing. |
| Highlights | Charcoal cuts · Online booking · Group room |
| Call to action | «Book a table» |
| Website | Landing page with the headline «Slow fire, long table» |
| Services shown | Brand identity · Web design · Social media and content · Automation · Apps and software |
| Measured contrast | Text 10.8:1 · button 4.8:1 (the WCAG minimum is 4.5:1) |
Website · Landing page
Slow fire, long table
The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.
- 5,0 KB HTML and CSS
- 0 JavaScript libraries
- 5 sections
How it is built
Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:
:root{
--fondo:#efe6da;
--tinta:#2f2f2f;
--acento:#ea7b5c;
--tinta-boton:#2f2f2f;
--oscuro:#2f2f2f;
--sobre-foto:#ffffff;
--titulo:'Zilla Slab',Georgia,serif;
--letra:'Lato',system-ui,sans-serif;
--radio:10px;
}
The main button sends the customer to one next step:
App or software
Booking and table management app.
One screen for the customer and another for the team running the service, sharing the same brand system.
Automation
What happens when a customer arrives
- Someone asks for a slot by WhatsApp or the site
- The agent asks the questions and offers free times
- The booking enters the calendar with a reminder
- If unconfirmed, it follows up and frees the slot
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