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Studios Xenia

Parrillora

Grill restaurant

A round seal like a cattle brand, with a fork and flame.

#e4572e#2f2f2f#efe6da

Typefaces: Zilla Slab · Lato

Logo of Parrillora

The brief

A grill restaurant sells the experience of sharing. The cattle-brand seal has character, and the website handles table bookings and large groups, who are the ones that call the most.

The brand in use

Parrillora: stationery and packaging Parrillora: large-scale application Parrillora: brand packaging

Project sheet

IndustryGrill restaurant · Food and drink
PromiseCharcoal grill, made for sharing.
HighlightsCharcoal cuts · Online booking · Group room
Call to action«Book a table»
WebsiteLanding page with the headline «Slow fire, long table»
Services shownBrand identity · Web design · Social media and content · Automation · Apps and software
Measured contrastText 10.8:1 · button 4.8:1 (the WCAG minimum is 4.5:1)
Parrillora: website on laptop and phone

Website · Landing page

Slow fire, long table

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

  • 5,0 KB HTML and CSS
  • 0 JavaScript libraries
  • 5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#efe6da;
  --tinta:#2f2f2f;
  --acento:#ea7b5c;
  --tinta-boton:#2f2f2f;
  --oscuro:#2f2f2f;
  --sobre-foto:#ffffff;
  --titulo:'Zilla Slab',Georgia,serif;
  --letra:'Lato',system-ui,sans-serif;
  --radio:10px;
}

The main button sends the customer to one next step:

App or software

Booking and table management app.

One screen for the customer and another for the team running the service, sharing the same brand system.

Parrillora: app on tablet and phone

Automation

What happens when a customer arrives

  1. Someone asks for a slot by WhatsApp or the site
  2. The agent asks the questions and offers free times
  3. The booking enters the calendar with a reminder
  4. If unconfirmed, it follows up and frees the slot
Parrillora: social media profile

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