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Studios Xenia

Sazonera

Sauces and spices

A mortar with a chili-shaped flame. Paprika and turmeric: the palette comes from the pantry.

#c8401f#e3a018#2b2b2b

Typefaces: Alfa Slab One · Karla

Logo of Sazonera

The brief

A sauce brand gets picked off the shelf in seconds. The palette comes from the pantry and stands out on a shelf, and the online store sells bundles and recipes so customers try more than one flavour.

The brand in use

Sazonera: stationery and packaging Sazonera: large-scale application Sazonera: brand packaging

Project sheet

IndustrySauces and spices · Food and drink
PromiseHouse sauces and spices, no filler.
HighlightsHouse recipes · Heat levels · Gift packs
Call to action«See products»
WebsiteOnline store with the headline «Flavour is not negotiable»
Services shownBrand identity · Web design · Social media and content · Automation · Apps and software
Measured contrastText 13.6:1 · button 6.3:1 (the WCAG minimum is 4.5:1)
Sazonera: website on laptop and phone

Website · Online store

Flavour is not negotiable

The demo is a real, hand-written page published on this very site. Open it, inspect it and see how it behaves on your phone.

  • 4,9 KB HTML and CSS
  • 0 JavaScript libraries
  • 5 sections

How it is built

Semantic HTML and CSS with brand variables. Changing the palette means changing four lines:

:root{
  --fondo:#fafafa;
  --tinta:#2b2b2b;
  --acento:#e3a018;
  --tinta-boton:#2b2b2b;
  --oscuro:#2b2b2b;
  --sobre-foto:#ffffff;
  --titulo:'Alfa Slab One',Georgia,serif;
  --letra:'Karla',system-ui,sans-serif;
  --radio:4px;
}

The main button sends the customer to one next step:

App or software

Recipe and shop app with pairings.

One screen for the customer and another for the team running the service, sharing the same brand system.

Sazonera: app on tablet and phone

Automation

What happens when a customer arrives

  1. An order arrives by site or WhatsApp
  2. The agent confirms items, address and payment
  3. It is logged in the sheet and stock is updated
  4. The team is alerted and the customer gets tracking
Sazonera: social media profile

Tell us what you sell and where it gets stuck.

We'll reply with what we'd do, what it costs and how long it takes.